"Growthdigi : Your Certified Google Ads Strategy Partner."
What is Google Ads ?
Google Ads is an online advertising platform developed by Google where businesses can create and display advertisements to potential customers across the vast Google network. (It is formerly known as Google AdWords)
It is a powerful form of Search Engine Marketing (SEM) and operates primarily on a Pay-Per-Click (PPC) model, meaning advertisers only pay when a user clicks on their ad.
How Google Ads works?
Google Ads works by allowing advertisers to enter an instantaneous, real-time auction every time a user performs a search, watches a video, or visits a website that has ad space.
The core of the system is a Pay-Per-Click (PPC) model, meaning you only pay when a user actually clicks on your ad.
FAQ (Frequently Ask Question)
Google's online advertising platform where businesses bid to display ads on Google Search, YouTube, Display Network, etc.
Yes, it is highly suitable, offering budget control and precise geographic/language targeting (e.g., specific cities, vernacular languages).
PPC stands for Pay-Per-Click. It's a model where you only pay when a user actually clicks on your ad.
An AI-driven campaign type that uses machine learning to find converting customers across all of Google's inventory (Search, Display, YouTube, etc.) from a single campaign.
By setting up Conversion Tracking using Google Tag Manager or the Google Ads tag to measure valuable actions (like calls, leads, or purchases).
Video ads specific to regional Indian languages and cultures (e.g., Hindi, Tamil, Bengali) that are essential for deep market penetration.